The Masque of the Red Death

â€Å"The Masque of the Red Death† Literary Analysis: A Look at Imagery We continue our literary analysis of â€Å"The Masque of the Red Death† by Edgar Allan Poe with a look at the graphic imagery in the short story. players †¢ slide 1 of 4 Imagery is the use of figurative or descriptive language to create a vivid mental picture. It involves at least one of the five senses–sight, sound, touch, feel, taste. Imagery in â€Å"The Masque of the Red Death† is ghastly. †¢ slide 2 of 4 Example of Imagery – â€Å"There were sharp pains, and sudden dizziness, and then profuse bleeding at the pores, with dissolution.The scarlet stains upon the body and especially upon the face of the victim, were the pest ban which shut him out from the sympathy of his fellow men. † (145). Senses – Sight, Touch Analysis – Poe establishes the mood and setting of the story with the vivid description of the Red Death. The passage establishes the h orror of the disease and explains why the guests would react to the blood stained intruder at the end of the story. †¢ slide 3 of 4 Imagery in the 7th RoomExample of Imagery – â€Å"The seventh apartment was closely shrouded in black velvet tapestries that hung all over the ceiling and down the walls, falling in heavy folds upon the carpet of the same material and hue† (146). Senses – Sight, Touch Analysis: The oppressiveness of the 7th room contrasts the gaiety of the previous six. The darkness of the room and the heaviness and darkness of the curtain symbolizes death. No wonder none of the guests wish to come near it. Note the pun on â€Å"shroud. † Example of Imagery – â€Å"The panes here were scarlet–a deep color†¦.In the corridors that followed the suite, there stood, opposite to each window, a heavy tripod, bearing a brazier of fire, that projected its rays through the tinted glass and so glaringly illuminated the room. And thus were produced a multitude of gaudy and fantastic appearances†¦ The effect of the firelight that streamed upon the dark hangings through the blood tinted panes was ghastly in the extreme† (146-7) Senses – Sight Analysis – So much for peaceful death. The images created by the brazier of fire and blood tinted glass give the room of death a ghastly appearance.The gaudy and fantastic appearances, the blood tinted panes, and the fire create an image of hell, hinting that perhaps the guests and the Prince fear not just the Red Death, but their eternal fate. †¢ slide 4 of 4 More Examples Example of Imagery – â€Å"Its pendulum swung to and fro with a heavy monotonous clang; there came from the brazen lungs of the clock a sound which was clear and loud and deep and exceedingly musical† (147). Senses – Sound Analysis – No wonder the musicians stopped when this clock struck.Poe uses personification–brazen lungs–to em phasize the deepness of the â€Å"heavy monotonous clang,† a clang that serves as an hourly reminder to the guests that death is approaching. Example of Imagery – â€Å"The figure was tall and gaunt, and shrouded from head to foot in the habilments of the grave†¦ His vesture was dabed in blood and his broad brow, with all the features of the face was besprinkled with the scarlet horror. † (149). Senses – Sight Death – The personified Red Death strikes fear and anger in the hearts of Prospero and his guests.Once the Red Death appears, it never leaves. Symbolism in â€Å"The Masque of the Red Death† Why are there seven rooms in â€Å"The Masque of the Red Death†? Learn all that and more with this guide to symbolism. latest †¢ slide 1 of 6 Edgar Allan Poe's â€Å"The Masque of the Red Death† should be studied at many levels: (1) the literal level – the literal level is a study of the events that actually take plac e in the story; (2) an allegorical level – an allegory is a story in which the objects, characters, and events are symbolic of something grander in scale.In order to understand the story allegorically, one needs a firm understanding of symbols in â€Å"The Masque of the Red Death. † †¢ slide 2 of 6 Symbols ; Analysis The Red Death symbolizes the inevitability of death. Although there is no specific disease with the exact symptoms described in the story, critics believe the disease's description has elements of tuberculosis, a disease which killed many of those close to Poe. It also brings forth memories of the Black Death which depopulated much of Europe during the Middle Ages.The Castle represents man's efforts to prevent death. Regardless of wealth, social position, or popularity, death arrives as an uninvited guest. Prince Prospero symbolizes the end of feudalism. Prospero's inviting only wealthy knights and ladies to his castle at the expense of peasants and c ommoners represents the socioeconomic divide between landowners and peasants that existed during the feudalistic period. It is not coincidental that the Black Death, which reduced the number of workers, led to a demand for labor and played an important role in ending feudalism in Europe.The Ebony Clock is a constant reminder of death and symbolizes the inevitability of it. The revelers could neither stop its pendulum from swinging nor could they prevent its ominous tones from dampering their enthusiasm. †¢ The Seven Rooms represent the stages of life. More on this later. The Masqueraders symbolize all humans and gives creedence to the interpretation that the seven rooms represent the seven ages of man (covered further in the next section). †¢ slide 3 of 6 Color Symbolism Colors play an important role in this story:Red – The most obvious color symbolism in â€Å"The Masque of the Red Death† is in its title. Red symbolizes death and blood. The gruesome descript ion of the Red Death gives the color a ghastly connotation, especially in light of the red window panes contained in the death room at the far western end of the imperial suite. Black/Ebony – The seventh room was â€Å"closely shrouded in black velvet tapestries that hung all over the ceiling and down the walls, falling in heavy folds upon a carpet of the same material and hue† (146).This seventh room contains â€Å"no light of any kind† and represents the darkness of death. In this room stands the ebony clock. Upon hearing its chimes the guests were reminded of death: â€Å"the giddiest grew pale, and the more aged and sedate passed their hands over their brows as if in confused reverie or meditation† (147). Blue/Purple/Green/Orange/White/Violet – These are the colors of the first six rooms in the imperial suite. I will address them together insomuch that they represent a prism and therefore reflect a progression, lending creedence to the interpre tation that the story is an allegory for life.This interpretation, however, is complicated by the fact that the color of Prospero's room do not occur in the same sequence as they do in a prism, possibly reflective of Prospero's twisted sense of fairness or an attempt by the author to associate particular colors with a specific period in life. †¢ Others interpret the 7 rooms in â€Å"The Masque of the Red Death† as a symbol of Prospero's indulgence in the seven deadly sins: 1. Pride/Vanity – Pride is the excessive belief in one's own abilities, similar to vanity, which is setting one's heart on things of little value.Prospero's belief that he is more powerful than death is a vivid demonstration of pride. 2. Envy – It is unclear who the Prince might envy, but he sure is trying hard to impress someone. 3. Gluttony – Gluttony is the act of consuming more than one is required. Instead of using his means to protect more people, something he is obligated to do as prince, he lavishes his guests with â€Å"ample provisions† and â€Å"the appliances of pleasure. † 4. Lust – Lust is an excessive craving for the pleasures of the body, usually associated with sex. The era in which Poe wrote prohibited he explicit or implicit description of sex, but what do you think was going on at an anything goes party? 5. Anger – The Prince becomes angry with the uninvited guest and attacks it. 6. Greed – Although it is apparent Prince Prospero shares his wealth with a thousand guests, he helps those who need it least and withholds his substance from those in need. 7. Sloth – Sloth is the absence of work. The prince seems like a hard worker; his work, however, is on the physical realm not the spiritual realm. †¢ slide 6 of 6 What do you think they mean? If you have an alternate interpretation, let me know in the comments.

Li & Fung Case Study

Li & Fung is an export trading company from Southern China that was founded back in 1906 by Fung Pak-Liu and his partner Li To-Ming. Li & Fung grew from a traditional export trading company to global supply chain management company it is today. After the passing of Liu, To-Ming decided to sell his shares. After both graduating from Harvard, Fung’s sons, Victor and William took over the company in 1974 and moved it to Hong Kong. The Fung brothers were both highly intelligent individuals. They used new ideas and innovation to turn the company into a more professionally managed firm that went public in 1992 (MacFarlan, 2005). Li & Fung manages the global supply chain for high volume and time sensitive consumer goods for large companies such as Bed, Bath & Beyond, Avon, The Limited and Warner Brothers (MacFarlan, 2005). The company operates in 40 economies and employs over 20,000 people worldwide (MacFarlan, 2005). I think part of the success of the company was that the brothers worked so well together. They each had their own strengths. While Victor was more of the strategic thinker and thought long-term, William focused on the operations and making money. As the CEO of the Group’s e-commerce stated a combination of both thought leadership and execution, with the unique relationship between Victor and William cementing the entire organization Although the company was spread out with different offices around the world they provided a centralized IT, financial and administrative support out of their Hong Kong office. However they had a decentralized corporate structure so that they were easily able to keep up with the up and coming fashions because as we know the styles are constantly changing. Li & Fung also had a very competitive compensation package and had bonuses that were based on profits which was different than other companies that had more restrictions. Along with the internet revolution, Victor and William were fast to understand and adapt to the changes brought on by new technology. By 2000 the company wanted to extend its supply chain via the Internet. Prior to this the only thing that was done was through an internal Intranet. This did expedite the orders but only with the manufacturing plants since they were able to track their orders. It also helped increase the speed of the orders because they did not need to send someone a sample to inspect via regular mail. They were now able to view the item online and approve it. Two years later they launched extranet sites so they were linked to their key customers and were personalized to meet the customer’s needs. This helped streamline all communications since their customers were able to track the progress of their orders. The only issue was all of the software development was outsourced and was not handled by Li & Fung’s employees. Management was aware of the success the extranets were having and finally started to consider looking at their online options. When looking at their options they wanted to make sure that they were doing it from within the company and not outsourcing. Michael Hsieh, president of LF International Inc. had met with John Suh, CEO of Castling Group which was an Internet start-up company. Suh was someone that Li & Fung needed in order to successfully start up their online side of the business. The confusing part with this is it was going against what Li & Fung had said about not outsourcing and keeping it within the company. They wound up working with the Castling Group and bringing them on board as part of their management team. John Suh stepped down as CEO of Castling and became CEO of lifung. com (MacFarlan, 2005). All in all they hired about 20% of Castling Group employees so it was not as bad as it first seemed. The good thing with hiring this outside company is the experience that they bring to the table. Since it was a new team they focused on team building to build the trust within the team especially with how fast they needed this project to move. This helped the employees work well together to get this project done. I feel that what helped them move along was the trust they had with the companies they were already dealing with because they had proved to them that they were more than capable and also focused on value and loyalty. The company put their customers first. They still believed in the old-economy know how. Another thing that made them stand above some of the others is when Li & Fung started to focus on the small and medium-sized enterprises (SMEs). This was decided after they did some market research. These smaller companies want the same options as the larger companies when ordering their products. Lifung. com allowed the smaller companies to at least get some options for customization unlike other online companies. Usually the smaller companies are not able to compete because they do not have the options to customize their product as much. By lifung. com being flexible and innovative it allowed them to reach even more businesses. In addition to focusing on SMEs, Li & Fung should focus on acquiring or merging with competing firms. The company should try to get into markets in developing countries such as India. It would also be beneficial for the company to try to break through into new products that are complementary to clothing such as footwear. Overall, the company been successful with its online company. They made the customization options easy for the customers. The customers were able to complete their orders twenty-four hours a day and seven days a week. We all know how important it is for customers to have the flexibility and easy access to the internet as well as the ability to have access to orders at their convenience. Throughout its growth, the company stayed focused on the understanding of information systems and technology which enabled them to stay ahead of their competition.

A Clear Chapter by Chapter Synopsis of The President as Leader by Essay

A Clear Chapter by Chapter Synopsis of The President as Leader by Erwin C. Hargrove - Essay Example Case studies ÃŽ ¿f real-life leaders help clarify Hargrove's complex model: Franklin Roosevelt, whom Hargrove regards as the model modern president because he used rhetoric to gain support for such significant policies as social security and an end to isolationism; Lyndon Johnson, who, although he inspired the public on civil rights, was frustrated by Vietnam because ÃŽ ¿f his obsession with control; and Ronald Reagan, who connected with the public on values but faltered because he failed to verify the accuracy ÃŽ ¿f his rhetoric. Primarily ÃŽ ¿f interest to political scientists, the book is recommended for larger public and academic presidential studies collections.The chapter one of the book, Power and Purpose in Political Leadership, Hargrove defines characteristics of political leadership. As the title suggest, the chapter discusses as examples powers used by some American presidents. Hargrove argues that Carter's approach eschewed political advantage as a criterion for formulati ng policy, but that compromise might be necessary. The second chapter, Conceptions of Leadership, explains leadership qualities. The power ÃŽ ¿f the policy to sustain itself is strengthened by comprehensiveness, which implies a long-term view rather than a quick fix. The importance of culture is discussed in the third chapter of the book, Cultural Leadership, where Hargrove has discussed cultural background of many American presidents. For Carter, political leadership was not so much doing what's right instead f what's political as it was doing the political in the right way. Consequently, existing theory is hard-pressed to classify the Carter administration on the basis f a predisposition for or against centralization. As a Democrat and political leader following a public goods approach to governing, it would not be unreasonable to expect a tendency toward centralization f policy making in the White House, especially on domestic priorities. This would allow Carter to control the content f policy important for his substantive approach. On the other hand, like most presidents, Carter entered office with an eye toward cabinet government and a reliance on expertise as a guiding force for policy making. Carter's public goods philosophy led him to choose experts to head governmental departments. This foreshadowed an approach to governance based on specialization and on a willingness to formulate substantive policy addre ssing major problems. Neither politics nor the strategy f politicization had much to do with cabinet appointments. Nelson Polsby notes that the Carter cabinet in particular was characterized by curious neutrality...toward the vast stew f interest groups...that make up the traditional Democratic coalition. In sum, using Carter as a case study presents a theoretical paradox. On the one hand, his theory f governing leads to the expectation that policy making, especially on domestic priorities, would be centralized. On the other, he valued expertise, which leads one to expect that he would place a high value on policy developed by civil servants in the bureaucracy. Thus, the analyst f presidential administration can learn much by examining the Carter experience. The fourth, fifth and sixth chapters of the books, tiled Franklin D. Roosevelt, Lyndon B. Johnson and Ronald Reagan, respectively, have discussed three great presidents of the United States as case studies. In these chapters, the writer has explained leadership, decision making and some other qualities of these president. One successful case and

Plan for Reconstruction Speech or Presentation Example | Topics and Well Written Essays - 1000 words

Plan for Reconstruction - Speech or Presentation Example From this paper it is clear that  both the sides dedicated themselves to the cause they deeply believed in. Let us not indulge in a cost and benefit analysis of this conflict, for how could one amount a cost that is steeped in the blood of our fellow Americans, no matter on which side they fought. Let us try to forget the worst that led us to this war and remember the quintessential American sense of gumption, equality and resilience that is a coveted essential for all the future attempts at reconstruction and reconciliation. Let us dare to once again be Americans in this moment of loss and sorrow.   Ã‚  Ã‚  Ã‚  Ã‚  This paper outlines that the reporter's heart goes to our brothers from the South. It is not that they are less American. Who can deny the fact that their forefathers fought with courage, dedication and sincerity in the War for Independence. They are not only an undeniable constituent of what we reverently remember as our Founding Fathers, but a significant chunk of t he American Declaration of Independence and the American Constitution owe their origin to their timeless values and ethos. So let us once again remember the values of liberty and equality enshrined in the American Declaration of Independence, not because someone is telling us to do so, but because in the times marred by flux and turmoil, one ought to stick to something that is timeless and eternal.  We as Americans always believe that all men are born equal irrespective of their color, ethnicity and race.... Much has got ravaged, but this sacrosanct belief has thankfully managed to survive. None of you will deny the fact that our black brothers, who just a few days ago were called slaves, played a pivotal role in building the American economy, heritage and culture, with their blood, sweat and toil. Now once again our black brethren are looking towards you. They have gone nowhere. They are here to sweat with you in the immense reconstruction efforts that you need to undertake. All that they expect is the right to be treated as fellow human beings and a just and fair share commensurate to their contributions to the American way of life. Reconciliation with our black brethren is not only in consonance with our values, but also makes a sound economic and political sense. The Former Slaves All the efforts at reconstruction will be futile, unless we not extend our heartfelt apologies and regrets to our emancipated black brethren. I must say that none of us knows the meaning of freedom better t han them. Freedom is not something that solely belongs to the domain of constructive philosophy. Freedom is actually the basic instinct of humanity. Nobody teaches to birds the meaning of freedom, yet even they do understand what it means to be free and liberated. Hence, they who had been denied freedom for generations on the basis of economic and commercial premises are the ones who deserve to be free now. I know that the injustice perpetrated against you was not only a social failure, but a bigger systemic flaw in the institutions brought into existence by such a society. The memories of the Dred Scott decision by the Supreme Court, which deprived a whole race residing in the US for generations, of the right to be called a citizen are still fresh

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Legalization of marijuana - Research Paper Example Decriminalizing the drug will present myriad economic and legal positive implications as the discussion below portrays. Possession of marijuana is a criminal offense in the country with law enforcement agencies mandated with containing the use of drugs arresting thousands of peddlers. Such arrests have myriad effects thus slowing the rate of dispensing justice in the society. The law courts and police stations are arguably crowded with thousands of young people charged with being in possession and using marijuana. Congestion in American jails is a major social problem that the government strives to solve. The government uses millions of dollars in maintaining the prison facilities most of which also serve as remands while suspects await their trials. The legal process further slows owing to the huge pile up of cases a feature that makes such processes not only slow but also equally expensive for suspects, their families and the government. As explained earlier, marijuana is one of the most common drug that millions of Americans use for varied reasons including medicinal. This makes the drug a menace that the government continues to invest millions of dollars to contain. Most of the peddlers serving jail terms in American prisons are serving such terms owing to either possessing or using marijuana. Decriminalizing the drug will therefore free up the state facilities thereby cutting the amount of money the government invests in managing such facilities as the courts and prisons. Additionally, this will offer a natural solution to the overcrowding problem in most of the correctional facilities in the country. This will expedite the legislation process thereby making the management of both the courts and the prisons easier. The government has strived to achieve this in the past by investing more money into the departments despite the ailing economy. By legalizing

Hamlet by Shakespeare Essay Example | Topics and Well Written Essays - 750 words

Hamlet by Shakespeare - Essay Example From this study it is clear that Hamlet seems to be seduced, as well as repelled by the notion of suicid. In the gravedigger scene, in Act 5, Hamlet seems captivated by the reality of death. Although Hamlet’s fascination with death is intensely entrenched in his character, such fascination could also be a result of his grief following his father’s untimely death. In a sense, Hamlet is an extended dialogue between Hamlet and the element of death. This paper will examine how death permeates Hamlet from the opening scene to the end of the play. Death, in Hamlet, comes with a set of consequences that ultimately affect all characters and the nation, as well.As the essay stresses  death permeates Hamlet from the opening scene when Hamlet’s dead father appears to Hamlet and introduces the aspect of death and its consequences. The ghost of Hamlet’s father signifies a disruption to the conventional social order. This form of disruption emanates from the unnatural death of the country’s (Denmark) figurehead and which is soon followed by a wave of revenge, suicide and accidental deaths. Perhaps Hamlet’s most powerful reflection on death comes in Act 4. Here, Hamlet refuses to tell Claudius where he hid Polonius body. The theme of death is perhaps the main theme of Hamlet especially considering that the plot of the play is set in motion by the unnatural death of Hamlet’s father. Throughout the play, we encounter a number of deaths, either from suicide or murder.  ... Death emerges in the play once again as Hamlet arranges to have Rosencrantz and Guildenstern killed. However, the notion of spiritual terror keeps characters such as Hamlet from committing suicide despite their despair. Such terror emerges as Hamlet finds himself in a difficult position of desiring his death, but also fearing death intensely. This form of double pressure provides the play most of its drama and thrill. However, the aspect of death that Hamlet finds most intriguing is its bodily reality as he argues that mankind is ultimately made of meat and bone, but no matter how much humans value their bodies, they are innately decomposing machines (Act 5). In the scene at the graveyard, Hamlet’s fascination with death emerges as he ponders over Yorick’s skull asking whether a piece of the skull or dead earth has any personality or connection to a being. Hamlet ponders the spiritual aftermath of death as embodied in the form of a ghost and physical aftermath embodied in physical remainders such as the decaying corpses and Yorick’s skull. Moreover, the theme of suicide serves to augment the element of death in Hamlet. Just like the theme of madness, the theme of suicide links characters such as Ophelia and Hamlet and typically shapes the concerns of the play on a larger scale. This is because Ophelia perhaps commits suicide although the act is shrouded in mystery. Hamlet, on the other hand, merely contemplates suicide but is too scared by the notion of death and the spiritual ramifications of suicide to commit it. In both Hamlet and Ophelia’s cases, the most significant outcome of suicide is its religious ramifications. Within Hamlet’s two suicide soliloquies, he reflects on religious mysteries and laws that argue that the

Animation Question Essay Example | Topics and Well Written Essays - 250 words

Animation Question - Essay Example It is an improvement from 5 drawings because it includes a number of activities. It implies that the character could be having substantial weight (Ratner, 295). It allows the audience to see the character undertake preparations for jumping. At seven drawings, the character is held in the midair. The action creates suspense in the animation, which is a significant aspect of literature. The scenario is an improvement from 15 drawings. It allows the audience to view additional activities. It allows the audience to substantiate the weight of the audience. First, movement of the coyote can be easily noticed as walking or running (Ratner, 295). It then lowers itself down swiftly in order to prepare to jump. It then exposes itself in the air to jump. The coyote successfully suspends itself in the air to create an effect to viewers. The timing also allows the audience to study the relative speeds of the coyote and

CORPORATE FINANCE - Minicase Essay Example | Topics and Well Written Essays - 1500 words

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Organisational Behaviour Essay Example | Topics and Well Written Essays - 1000 words

Organisational Behaviour - Essay Example Events at Work and their Relation to the Theories of Organisational Behaviour A notable incident that took place at work during the week was the instigation of a conflict between the management of the company and the bottom-end employees, who perform the tasks like housekeeping, cafeteria management and other miscellaneous errands of the office. This group of employees were not happy with the company’s projected offer for salary increases and benefit packages over the next five years and were threatening to strike unless the company agreed to increase the salary and benefit packages to a satisfactory level. These employees perceived that the company was being indifferent towards them and hence felt discriminated. On the other hand, the management of the company felt that these employees were being unreasonable in their demands. This resulted in a stressful situation between the two parties. Stress is generally characterised from a ‘demand-perception-response’ view point. The fundamental notion is that stress depends on both the person’s perception of the demands being made from them and also on their perception of their potential to fulfil those demands. Any disparity between the two perceptions would lead to stress for the individual1. This conflict situation could have accelerated and resulted in a lot of stress in an organisation possessing an uncooperative organisational culture.  As a consequence of such a scenario, the employees within the organisation would have felt secluded and alone.   Nevertheless, the company employed the most excellent defence against such a circumstance, viz. healthy communication. This approach of discussing the issue on equal grounds facilitated the company to solve the matter and reach at a settlement. This approach was in alignment with the principle introduced by ‘Roger Fisher and William Ury’ that groups in disagreement ought to focus on their requirements and not on their positions . When the groups concentrate on positions, they are likely to emphasise on the differences, but when they focus on needs, they would find they have more in common than what they had thought2. However, this incident made the company’s management realise the significance of conflict management as well as stress management. Consequently, a mentor was appointed to hold workshops in order to help the people cope up and relief organisational stress. The mentor attempted to understand each participant’s perspective; set ground rules for improved healthy communication between the parties; trained participants on efficient communication styles; equalising power; and helped participants’ plan for future interface. This approach helped to lessen stress by promoting a positive attitude in the company2.   The other prominent event that took place in the company during the last few days was the conduction of a training programme targeted to enhance the work life balance of the employees as well as motivate them in order to improve their overall job performance. The human resource management of the company believed that work-life equilibrium is a significant concern that requires substantial notice. Due to the altering characteristics of the global economy, a large number of companies, particularly those operating in the telecom sector have to function on a 24/7

News Paper Summary Essay Example | Topics and Well Written Essays - 500 words - 6

News Paper Summary - Essay Example The article focuses on the rising stocks in China. The stocks are attracting investors because of the cheap markets and its big economy. Shanghai’s composite index rose to the highest in the sixth consecutive day. The rise is the highest in the past nine months. The index brings it to close ranks with Hong Kong. The stocks, however, experienced dull performance most times of the year. The property market also struggled through the first half of the year. The government and banks have unveiled plans that are spurring optimism on the economy. Its currency has hit a three month high in this week only. The article is about how the New York’s bank regulator plans to install monitors at the US offices of Deutsche and Barclays banks. The plans are in accordance with plans to intensify investigations on possible foreign-exchange market manipulation. The state’s financial department has already notified the banks’ lawyers about the move. The two banks have been selected for extra scrutiny because their records compared to others hint to potential problems. Both banks have accepted to cooperate with investigators and take action on individuals found guilty. The banks have previously been engaged in other different financial wrangles with the state. They have also previously suspended and fired many senior executives and staff because of criminal and civil foreign-exchange probes. The article focuses on the rough and tough times celebrities are having with their prepaid-business cards. Celebrities such as Kardashians and Magic Johnson have closed their business card ventures. Lil Wayne has also stooped further applications. The cards help people who intend to avoid bank accounts and related fees. The cards are acceptable in business transactions where other debit and credit cards are acceptable. The celebrities face market competition from banks and other big

How to Write a Good Speech Essay Example for Free

How to Write a Good Speech Essay Writing a good speech isnt the same as writing a good essay. It can be achieved by considering a few extra necessary but simple points. The audience needs to be engaged and thinking about what you’re talking about. A good way to do this is to ask a question the audience hadnt considered, and force them to think of the only obvious answer. This is called a rhetorical question. Rhetorical questions arent meant to be answered, but still allow the audience to think about the question and relate to what you’re talking about. These questions are great to use as an introduction to your speech and can never be overused throughout the rest of your speech. Using complicated language in essays is fine. If the reader misreads or doesnt understand, they can just track back a few words or do a quick Google search of the phrase in question. This is the opposite in a speech. Hammering your audience with a few clauses in one sentence can cause you to lose your audience very quickly. Use simple language that you can read and the audience will understand well. This can be achieved by reading your speech aloud a few times before presenting it. Reading speeches aloud allow you to filter out those confusing statements. It helps a lot if you have a test audience to tell you when there is something a bit too tricky for them. It’s a good idea to replace the trouble sentence with one or two extra sentences, spreading the information out giving the audience more time to think. Don’t drag the speech on for too long. It’s good to end when your information starts to seem irrelevant or repetitive. If possible, don’t just keep the most interesting or important information at the beginning of the speech. If the audience thinks that your information is unnecessary or repetitive, they’ll stop paying attention to what you’re saying. Don’t include a personal introduction or farewell in the written speech. For instance don’t include â€Å"Hi, my name is Ashneil and I’ll be talking about soup standards across Australia†. You should always introduce yourself on the spot because this prevents reading line by line of your speech. Basically, to write a great speech, it’s important to use rhetorical questions to engage the audience, avoid complicated language and lengthy speeches to keep the audience’s attention, and not include a personal introduction in your written speech to keep yourself from reading line-by-line.

The Persuading Effects In Political Media Politics Essay

The Persuading Effects In Political Media Politics Essay The mass media in the Philippines, being the universal source of information, contributes a great influence on our thinking and behavior. This term paper will focus about the impact of media coverage on elections and how it persuades the electorates behavior. My purpose is to explore the effects of mass media on political power in the Philippines and to show how the media simultaneously disrupt and defends the status quo including the advantages and disadvantages during election campaigns. The first part of this paper will provide and support the ideas of how a fair election is measured in a democratic country. It will also focus on the medias substantial role on the voting behavior that will contribute towards a greater understanding of mass media in our country. The second part deals about the past situation of the media which concerns the different election frauds, corruption, and violence. I will also add an overview about the medias monopoly and commercialism. But among these, t he most favorable part is the emergence of the new media through the use of the introduced technology. I will also discuss how the different forms of media campaigning using various campaign strategies through TV ads, polls, debates and others can persuade the voters. Furthermore, this term paper will also argue about the effect of money on election results, whether it is an advantage or a disadvantage to the political candidate. Lastly, I hope to show that communication and persuasion works between the media and the public, that we and others can also influence the media. How to measure a fair election In a democratic country like the Philippines, where universal and equal suffrage is a must, the media plays a significant and substantial role for the development of the society. The media is responsible for ensuring free, fair and equal elections. To make a democratic form of government possible, essential conditions are required. For a country to be democratic, they must secure universal and equal suffrage. The political system must entail recognition of protection of civil liberties and rights. The freedom of speech from candidates and political parties must not be restricted. Enforceable laws must be implemented to prevent election fraud and vote tampering. It must be ensured that an electorates choice of party or candidate cannot be used against him or her by secret ballot voting. (socyberty.com, 2009) But in general term, it can be said that the people must be the highest form of society. The role of media before, during and after elections The fact that the media plays a great role in lives is well known, but its role as a political tool is also well rooted in the political systems. During times of elections, which are seen by many as the hallmarks of democratic political system, the media are expected to undertake very specific roles. It is a clichà ©, but media as the voice of the public, in the course especially of elections, must be able to inform, educate, enlighten and involve the electorate. Brandt, Hughes, and Rasmussen (2006), have discussed the major tools needed by the media in a fair report and coverage of the elections. They have to provide a platform and forum for controversial societal debates. The news media play the vital role in a democracy of providing the public information on which they can base their decisions on public issues. They have the duty to criticize undemocratic behavior of politicians, to educate the general public in respect of democracy, and to secure a fair and balanced coverage of elections. The watchdog function of the media is especially crucial during times of electoral campaigns and elections themselves. More importantly, the medias role is to scrutinize the candidates and parties and expose on the same issues and to give voters enough information to compare their positions. The media must report what the parties and candidates are saying, even if it does not reflect issues the people want to address (pp. 14-19). If the media coverage in the press and television is not free, fair and equal, the results may be prejudiced. Political discussions cannot be avoided in the print media, political stories are aired on television every day, commercial radio airs political news every hour, and paid political announcements are encountered in all media during campaigns. Candidates use of the media can have a strong impact upon those who make up their minds about candidates during the campaign. It is within human nature to believe what is told to us. We tend to believ e the media because research is done by them and they are a main source of information. The media remains important since they are the means by which people obtain current affairs both inside and outside of the Philippines however bias it may be. Overall, the media are always present with new stories on political activities. The new media The entrance of the modern era meant the advent of modern technology accessible to the public. For the first time in history, the Philippines embraced technology and transformed greatly the electoral system of the country during the May 2010 elections. The Philippine elections have frequently been marked by allegations of widespread cheating and other electoral malpractice. It was a subject to criticism since the security of the electoral process and its capacity to preserve the sanctity of the ballot and the will of the electorate was put to question. It has always been a manual process from voting to the canvassing of results with the local and national positions. Consequently, we have had hurdled so much because of the slow and tedious process. But due to the advanced technology available in the modern era, the Filipinos most awaited election was taken to another level. Generally, the automated election fulfilled the promise of speed but complaints and controversies remained (Meis burger, 2010). Many Filipinos until now were not sure whether the new process worked well enough to hold credible elections. Even automated election provided high security, there were still computer experts that bombarded the whole system or hacked the computers and manipulated the results. And I think that it is actually possible that cheaters came from the people who developed the system. Unfortunately and ironically, the press, despite of the intense focus on the new voting machines, failed to highlight critical problems during Election Day. But in my own opinion, the main problem we encountered during the May 2010 automated election was transparency. People were not able to see the actual process of counting the votes and several doubted if the results are really correct. Reporting on the first automated election also posed new challenges to the media. The press had to be alert to new kinds of problems as well as to keep the coverage on the day itself interesting. But it was obv ious from the first hours of coverage that the television networks were clearly prepared to resort to the magic of technology to keep audiences tuned in. The media is intensely influential in the present days systems of domination. Because the majority of the public does not in fact hear political speeches, witness activities, or observe actions of leaders, they depend on the media to exhibit the news in an accessible form. It becomes easy to comprehend how vital the media is, and what will be the effects of the news on the society whenever it is presented. Even a little change of news has the potentials to greatly influence public opinion (people.virginia.edu). Dirty Politics: Bias Media and Corrupt Candidates On the further side of the media, television has been with us for more than thirty years (Del Mundo, 1986, p. 10). By any standard, thirty years is long enough to develop a meaningful mass medium. Although in the past, the role of media is not as great as it is today. During an election, it was not surprising to see the media being harnessed to serve the politicians who held media power. Rocamora, for instance, concluded that Cheating is a well-developed art in Philippine elections. Local Politicians are adept at manipulating the process from beginning to end. (Rocamora, 1998, p. 23). So having no doubt, the media with its own weaknesses, would most likely practice bias electoral processes. Corruption in the media industry is a fact, and it is worst during elections. There is a general feeling about the political bias of the media that it is too negative. They place an importance on finding out what is wrong, but do not tell the complete picture about what is being done. There are in deed media networks that are owned by families who are biased in favor of certain candidates. We can see this prejudicial act most often when the media had begun to be very one-sided in terms of reporting the news. The media should be obligated to tell the truth and not manufacture or elaborate stories, even if it does not sound as good. It has and will continue to destroy the careers of some and make the careers of others. Even though most of the television news stations are owned by wealthy individuals, they should not be so biased. The media and the politicians only want us to see what a perfect world we live in, so they tend to hide the truth or work their way around it. But that is not always the case; sometimes desperate politicians are simply exaggerating when they condemn the alleged bias of the media. They tend to highlight the critical views reported by the media but they overlook the balanced presentation of facts in news reports. Another unjust intervention was experienc ed by the media during the Marcos era. Independence of the media has always been viewed with admiration everywhere in the world. But in 1972 to 1981, when martial law was declared during the regime of President Marcos, media monopoly started. Not just one agency was organized to do the job. Thus, the media suppression of the Marcos era restored the powerful and influential appetite of the public for news. But unfortunately, until now, the medias authority, security and freedom was not completely fulfilled (Del Mundo, 1986, pp. 77-89). Moreover, the recent Maguindanao massacre would be the worst example of election-related violence, wherein many members of the press and media was killed and abducted. Therefore, these malpractices and bad connotations simply imply the common term dirty politics which I think is not fair because politics must always be understood in a larger context. And talking about the status quo, generally it is the media that is bias and the politicians that are c orrupt. Defining a CAMPAIGN In the course especially of elections, we cannot exclude the fact of the emergence of inevitable frauds and intense violence. Every now and then, the media conclusively reports about the most compelling issues and irregularities related to elections, especially during the campaign period. A campaign is the period right before citizens make a real political choice. Campaign activity is more likely to register on voters minds as the Election Day draws near (Brady, Johnston Sides, 2004, p.2). According to Brandt, Hughes, and Rasmussen (2006): Most parties make their leader the centre of attention so voters who like the leader will vote for the partys candidates. So the partys election campaign is composed of speeches, party rallies and press conferences featuring the party leader. But the medias job is not just to repeat all the words spoken by the leaders. There should also be information in the news story about where the speech was given and how many people were there and what was the reaction of people in the streets, and what did political opponents say. Voters deserve to know so they can compare and decide for themselves. (Brandt, Hughes, and Rasmussen, 2006, p. 16). Ultimately, political ads and campaigns can affect who will win the election. As is true of other types of human relationships, first impressions can be very important as voters form their opinions about political candidates. Research on election decisions suggests that candidates use of the media can have a strong impact upon those who make up their minds about candidates during the campaign. They can affect what the voters know, whether they will vote, whom they will vote for and why they will vote for that person. In general, people already have their own ideas when they view television, read newspapers, or log on to websites. To a man, the campaign staffs of politicians agree that the three requisites for a successful campaign are: media, machinery and money. (Coronel, Chua, De Castro, 2004, p. 123) The media as a form of campaign strategy Television campaigns come from various forms. It can be a form of commercial, debates, speech, press conference, polls or interviews which are aired on local television news broadcasts, talk shows and even game shows. The television commercial, the most powerful form of advertising is the most interesting and most complex kind of political advertisement. It is the main way that modern campaigns communicate with voters. It can give you as the electorate an idea of how trustworthy candidates are, how they communicate or connect with the people, how they behave under stress, how they sell their program and what do they stand for. According to a study made by Coronel, Chua and De Castro (2004), The Arroyo and Lacson campaigns were most successful than the others in getting their spins across. This was because they had more sophisticated media strategies and handlers. They had a clearer idea of the message they wanted to project and made sure that this message was successfully conveyed th rough the media. (p. 21). Through TV ads, the audiences who are watching their favorite television programs will have a chance to meet the candidates and there is a possibility that they can recall them since they are shown in every commercial break. The advertiser will create another image of the candidate to make them appreciated and accepted by the target audience. The use of informal words, the inclusion of popular song and dance, the color, social issues, and the representation of peoples age, gender, profession and religion are very useful for the ads recall (Encabo, 2010, pp.11-12). In a survey conducted by Fonbuena. Rufo and Tabunda (2008), during the campaign period itself, respondents were asked to name political advertisements on television that they could recall. An ad was considered correctly recalled by a respondent if the respondent was able to identify the candidates in the advertisements that they recalled. Political ads are effective in converting voter awareness i nto actual votes for the candidates to the extent only that these ads incredibly project an image of the candidate as one who will effectively address the issues and concerns of the electorate. Studies show that commercials and debates aired right before Election Day have the most effect on undecided viewers (pp. 27-28). Voters who have already formed their opinions are hardly influenced by the media to the point of changing their minds. But as defined by House, Ludwig and Stratmann (2009), advertising need not to be truthful in deceptive campaigns. Both types of candidates engage in campaign advertising claiming that they are of high quality. Hence, they define advertising as deceptive when a low-quality candidate advertises that he is high-quality (p. 6). Opinion polls, on the other hand, are mostly used by political parties to discover what issues a representative sample of voters think is important. As defined by Lange (1999), voting intention polls indicate the popularity of political parties/candidates, show ratings, and suggest the outcome of elections. Parties will sometimes change their campaign promises because opinion polls reveal what will be more popular (pp. 49-50). People always say in polls, they do not like negative campaigns but voting records seem to indicate that they are affected or influenced by them. Opinion polls also influence voters because voters like to know what their neighbors are thinking and may decide to vote the same way. As such, poll results could increasingly frame the coverage of the election campaign. Exposure to polls may serve to increase a general interest in voting in the public, but there is little to demonstrate a change in voter intention, which is what we call bandwagon effect. Opinion poll s are only a brief sample of peoples opinions at the time they were asked. Polls cannot predict how opinions and votes will change if voters learn new information. Polls should not become the lead story everyday because they may influence voters to follow popular opinion rather than think for themselves. Lange (1999) observed that debates have advantages and disadvantages, but on balance seem positive. On the negative side, it has been argued that mandatory debates would circumscribe the candidates freedom to run campaigns as they wish that it is not always possible to have all party leaders participating and that debates tend to spotlight the party leaders too intensely. On the positive side, debates allow the candidates to face the public directly, they have been shown to heighten citizens interest in elections and their levels of information, they are a means of enabling the public to make a direct comparison of the candidates, and as such are a useful supplement to the normal news coverage (pp. 28-29). Aside from the old traditions of advertising, the innovative transformation of the society was considered as a milestone in the electoral system. I am not just talking about the May 2010 automated elections, but it is about how social media is changing the face of democracy through the use of different social networking sites in campaigning for a political party or candidate. Generally, traditional media and new media worked together for a more comprehensive coverage of the 2010 Philippine Elections. Rafter (2009) for example, stated that, the internet has assumed an increasingly important role in political communications and has provided new ways of communicating political messages with the public. Traditional concerns about television and radio political advertising are equally applicable to the Internet but there is no debate about regulating political content on the web (p.29). TV news stations also marked a milestone in media history when they reported election updates in real t ime using the new media. They even used the Facebook and Twitter to post news updates and reports about the election. Most of the Social Media websites which have had a major worldwide impact on Internet usage and thus perceived international impact, like YouTube, Flickr, Blogger, WordPress, Google, Wikipedia, Myspace, Facebook and Twitter (eGovernment-Symposium, 2009, p. 7). As predicted by some experts and scholars, it is probably only a matter of time before everyone will be able to vote over the Internet. Still, for those who create and air ads, the bottom line is the bottom line. The intended effect of political advertising or paid media is to win political battles by creating and delivering biased messages. Informing and engaging the public outside of ones supporters, when and if it occurs, is a by-product or secondary effect of the effort to win political battles. Does money wins elections? But the most intriguing factor that affects the decision of the electorate is the presence of money. Rocamora (1998), observe that for a candidate to win Philippine elections, they have to spend three times: once to get nominated, second to garner votes, third to get his votes counted, added to, and those of his opponents subtracted (p. 27). According to political scientist Ciyde Wilcox, money matters most when the candidates are least known to the voters, when they do not receive a lot of news coverage, and when paid advertising, which, of course, is expensive, can bring recognition and enhance images (Wayne, 1992, p.52). As I have said, the ads play a big role in the entire campaign. The earlier the ad is aired, the earlier the candidates rating goes up and the earlier the candidate can shift to conversion. Indeed, this means paying a longer period for advertisement slots. The cost of political campaign is rising and rising fast. The use of other modern technology has also increase d expenditures. One 30-second ad can cost a candidate from P34,000 to P243,000, depending on the station and the time slot. These costs are already slashed by 30 percent, the legally mandated discount for candidates (Fonbuena, Rufo, Tabunda, 2008, p. 61). But because of factors such as popularity and acceptability, campaign budgets may still vary from candidate to candidate. If a candidate is already popular, a lesser amount can be allocated for election paraphernalia. The amount a candidate spends will largely depend on the style of his/her political strategies. Literally speaking, before a sensible person joins a political fray, he/she should check his/her wallet first. Elections are indeed expensive affairs. Radio and television appearance, newspaper advertising, travel for the candidate, mailings of campaign materials, maintaining a network of campaign offices, taking polls, and raising money itself all cost a great deal of money. The notion that the side with more money has a better chance of winning is very common. Lack of budget for the campaign can be solved through public and private funding. The ability to raise money is not only a matter of wealth but also of being able to attract funds from others. Way before the campaign period, funds can already be raised. It is obviously important for a financially challenged candidate to seek and accept whatever material support they can find. Sponsored activities like a ball, a concert, a movie premier, T-shirt sales, and bazaars can be organized. But most campaign donations would not come in until a candidates showing becomes strong during the campaign period. Their contributions serve as insurance money, an investment they hope to draw from in the future. Another source, though largely unreported for obvious reasons, would be gambling and smuggling operations that seek the protection of the politicians. According to Co, Lao, Sayo and Tigno (2005), potential candidates who do not have the financial resources and backing to undertake a campaign have a little chance of winning (p.98). But apparently, I beg to disagree that financial outlays can guarantee victory in elections. Although the money spent might still serve as a good index to electoral strength, the candidates and parties with the most money did not always win. Money however is only one factor. And even when relatively honest people do win, they have to spend so much money to campaign that they invariably become corrupt in order to recover their expenses or to return the favor of financial backers. Wayne (1992) stated that, theoretically, campaign spending should have a greater impact on the nomination process than on the general election, and on the beginning of the process than at the end (p. 51). Whether or not money determines campaign victors, it exerts an enormous influence on elections. Heard (1960), notes that the ef fect of money in politics is probably more certain in determining who the candidates will be than in determining the outcome of the elections. Although the main goal of those who sponsor political advertising is to win elections, advertising can also in ¬Ã¢â‚¬Å¡uence what citizens know about candidates and public policy and how engaged citizens are in their own governance. And, as discussed above, in in ¬Ã¢â‚¬Å¡uencing what voters know, ads can in ¬Ã¢â‚¬Å¡uence whom voter choose (Goldenstein, Ridout, 2004, p. 211). The impact of media on the electoral system The overwhelming power of the mass media is something that we accept as fact. We are dependent on media for information. Media have become our connection to the real world. Indeed, there have been a lot of contributions media has made in politics, particularly during elections. The availability of media coverage during elections from the nomination period to the canvassing of votes, keeps the public informed of all the crucial events that occur during the elections. In the present times, it has gained a greater importance than how it was in the past. Filipinos much more now than ever in the past, rely on the mass media in deciding whom to vote and which issues are important. There is a hunger for information and citizens are much more attentive to media reports during elections than in other times. It has thus gained more influence over the voting behavior of the electorate and greater power in altering the opinions of the people. During campaigns, bad publicity can mean almost certa in death to a promising political career to a politician. No matter what good things a person has done in the past, if the media decides to publish the bad, their chances are blown. Population as a whole also recognizes the large role the media plays in their lives. They are well aware that the press plays the most dominant role in determining which issues and events are considered significant (Brandt, Hughes, Rasmussen, 2006, pp. 15-17). Conclusion The medias role in politics is even more significant. They help shape the political culture, and have the power to make a candidate appealing or repulsive. The media can also lead the general public to misunderstand the actions of one particular political group, and as a result, other political parties have to face a difficult political situation. Encabo (2010) concluded that politicians and advertisement producers believe that advertising allows candidates to reach even the uninterested and unmotivated citizens like those who are not paying attention in news reports, debates, and other campaign event (p.20). The media is primarily needed to fix itself to reporting on politics, not shaping it. The media should not have the bias of the nation, but should offer information to allow ideas to form liberally and independently. The nature of the impact of the media coverage is perhaps most dramatically evident in peoples awareness of the candidates and the consequences for how they vote. I n the coverage of elections, media fulfills different roles. This includes informing, enlightening, and educating the electorate, providing a platform and forum for controversial social debates, forming public opinion, and serving as a watchdog on the side of the citizens. Among these roles, the duty of informing the electorate is the primary and the other roles are only ancillary and fall under this primary role. The media has also the ability of affecting the behavior and decision making of the electorate. Many factors are to consider in determining the voting behavior of the electorate; and though there is no certainty on the extent that media affects the decision making process of the electorate, media is one of the few things that can count heavily on affecting and changing the opinions and decisions of the electorate. Apart from persuading the electorate, the media can also persuade the political candidates. The media influence the decision and actions of politicians and offic ials, change their priorities and can reduce their ability to control events. Another thing to consider in the influence of media in elections is the campaign financing that is required of candidates in order to afford the media resources necessary for advancing the campaign. The costs on campaign financing have escalated primarily due to the fact that it is expensive to employ media resources. However, though it is expensive, but because it is believed to be the most effective medium of campaigning, it is the least likely expense in campaign financing to be cut. The high costs of campaign financing pose problems for less affluent candidates. It is a disadvantage for the poor candidate who does not have the necessary resources necessary to run a campaign which will be able to employ media as one of its medium of advertisement. Because of this, the integrity of the electoral system of a democratic nation such as the Philippines becomes flawed. People, based on democratic theory, shou ld have equal opportunity to run for office regardless of economic status. But because of the high costs imposed by media on running a campaign, this is hardly true. There is therefore a need for the strict implementation of campaign finance laws during elections so as not to put an advantage on the wealthy and a disadvantage on the less affluent candidates. The media plays a crucial role in the realization of this goal. Through these insights, it is therefore true that media persuasion does not only work between the media and the public, but logically speaking, we and others can also influence the media. Both positively and negatively, the mass media contributes a great factor in affecting the decisions of the electorate because it exercises a powerful role in the electoral processes by informing and educating the public. Bibliography (books and e-books): Brady, H.E., Johnston, R., Sides, J. (2006). The Study of Political Campaigns. United States: The University of Michigan Press. Brandt, T., Hughes, T. Rasmussen F. (2006). Coaching Manual for Media Support during Elections. Denmark: International Media Support. Co, E.E.A., Lao, M.E.J., Sayo, M.A., Tigno, J.V. (2005). Philippine Democracy Assessment. Manila: Friedrich Ebert Stiftung (FES). Coronel, S.S., Chua, Y.T., De Castro I. (2004). Cockfight, horserace, boxing match (why elections are covered as sport): lessons learned from the 2004 campaign coverage. Quezon City : Philippine Center for Investigative Journalism. Del Mundo C. (1986). Philippine Mass Media: A Book of Readings. Philippines: Communication Foundation for Asia. eGovernment-Symposium (2009). E-Society and E-Democracy. Berne, Switzerland: Amazee (www.amazee.com) and IDHEAP (www.idheap.ch). Encabo, E.A. (2010). The Filipino Language and Culture in Political Advertisement. San Diego State University: Language Acquisition Resource Center. Fonbuena, C., Rufo, A., Tabunda, A.M.L. (2008). Selling Candidates: Political Ads in the 2007 Senatorial Elections. Quezon City: Public trust Media Group Inc. Goldstein, K., Ridout, T.N. (2004). Measuring the Effects of Televised Political Advertising in the United States. Washington: arjournals.annualreviews.org. Houser, D., Ludwig, S., Stratmann, T. (2009). Does deceptive advertising reduce political participation? Theory and evidence. Washington: George Mason University, Interdisciplinary Center for Economic Science. Hufilena, C.F. (2006). How to Win an Election. Quezon City: Ateneo School of Government Center for Social Policy. Lange, B.P. Ward, D. (2004). The Media and Elections: A Handbook and Comparative Study. New Jersey: Lawrence Erlbaum Associates, Inc. Lange, Y. (1999). Media and Elections. Europe: Council of Europe Publishing. Meisburger, T. (2010). Will Automated Elections in the Philippines Increase Public Confidence?. Asia: The Asia Foundation. Rafter, K. (2009). Political Advertising: The Regulatory Position and the Public View. Ireland: Broadcasting Authority of Ireland, Media Research Scheme. Rocamora, J. (1998). Philippine Political Parties, Electoral System and Political Reform. Quezon City: Philippines International Review. Wayne, S.J. (1992). The Road to the White House: The Politics of Presidential Elections. New York: St. Martins Press Internet sources: http://socyberty.com/organizations/the-responsibility-of-the-media-in-conducting-free-and-fair-elections/#ixzz1Do4Q79RP. Retrieved February 25, 2011, 01:53 am. http://www.people.virginia.edu/~lkr8v/politics.htm. Retrieved February 25, 2011, 02:33 am.

Group comparison in favour of ingroup identification

Group comparison in favour of ingroup identification Locus of bias: Ingroup favouritism or outgroup derogation Differentiation of group comparison in favour of ingroup identification Abstract The experiment proposed that differentiation between group comparisons transpire in favour of each participants assigned group .The experiment demonstrated how easily ingroup bias can be created, investigating minimal conditions required for prejudice to occur between groups .The experiment consisted of two parts a) a structure was to be build with an initial prize for the best group project b) students then rated all participants group projects individually. Results showed clearly that students rated their arbitrarily assigned ingroup task more positively and less negatively than their out-groups. The results demonstrated that ingroup bias was likely greater due to the competitive nature of the task. It is hypothesized that group members have a need for positive social identity which can be satisfied by favourable comparisons between in-group and out-group members. The findings support the outlook that ingroup favourability bias is stimulated by a need to maintain or enhance a posit ive social identity and that social categorization involves fundamentally a distinction between the group containing the self (Turner, 1975). Keywords: ingroup bias, outgroup derogation, intergroup relation, social identity, social categorization, collective identity Literature review Humans are primarily social animals. Not only is group living of clear contemporary importance (Spears et al., 1997), but also stands for a fundamental survival strategy that has likely characterized the human species from the beginning (Simpson Kenrick, 1997). The ways in which people understand their group membership consequently play a critical role in social conflict, agreement and intergroup integration. Sherif et al.s (1961) first observations demonstrated in addition that intergroup relations begin to sour soon after people classify others in terms of ingroup and outgroup. People are more generous and forgiving in their explanations for the behaviours of ingroup relative to outgroup members. Positive behaviours and successful outcomes are more likely to be attributed to internal, stable characteristics of the ingroup personality than outgroup members, and while negative outcomes are more likely to be credited to the personalities of outgroup members than of ingroup members (H ewstone, 1990; Pettigrew, 1979). Experiments using the minimal group paradigm (MGP), first introduced by Rabbie and Horwitz (1969) and Tajfel et.al (1971), had a great impact on subsequent theorizing and research in psychology. These studies revealed that members of the novel ingroup were favoured over members of outgroups. These results showed that a simple act of social categorization can acquire ingroup favouritism and relative outgroup derogation (Brewer, 1979; Brown, 2000). The most famous explanation of the mere categorization effect was provided by the social identity theory (Tajfel Turner, 1986). Social identity theory states that individuals classify themselves in terms of their group memberships and seek out to preserve a positive identity through association with positively valued groups and through comparisons with other groups (Tajfel Turner, 1979). in recent times psychologists also emphasize the role of the individual self in ingroup favouritism. According to some researchers (Clement Krueger, 2002), ingroup favouritism is often the result of a strong association between the ingroup and a positive self image. This necessity motivates social comparisons that favourably distinguish ingroup from outgroup members, first and foremost when self-esteem is also being challenged (Hogg Abrams, 1990). In this view, the self description therefore provides fundamental contribution to shape the ingroups prototype and in turn increases the likelihood of the development of intergroup biases and conflict (Schopler Insko, 1992). Discussion The experiments using small groups showed that the scores for the ingroup project were significantly larger than for outgroups. The intergroup bias, expressed by assigning positive attributes more strongly to the ingroup and negative attributes more strongly to the outgroup, was possibly due to a similarity between self -evaluation and ingroup evaluation and raise the question whether ingroup favouritism and outgroup derogation is caused by self competition and self-image within the group as proposed by Clement Krueger (2002). Different treatment of ingroup versus outgroup members, whether ingrained in favouritism for one group or derogation of another, can lead to different expectations, perceptions, and behaviour toward ingroup versus outgroup members. Conflict and ingroup bias can also result from the mere act of categorizing individuals into groups (Tajfel, 1969, 1978). Through the abundance of work using the minimal group paradigm, it is clear that arbitrarily dividing individu als into groups can enhance ingroup bias and outgroup hostility. Social categorization can produce ingroup bias, discrimination, stereotypes, as well as intergroup conflict arising from realistic competition between groups and intensify ingroup bias and outgroup hostility. Competition and conflicting group interests are not necessary basic for intergroup conflict. As groups view one another as likely competitors, they begin to compete, unintentionally bringing about the antagonistic rivalry they initially feared. This self-fulfilling prophecy can turn into an more and more intense conflict, as those implicated become even more convinced that the others are hostile (Sherif Sherif, 1953). In conclusion, it appears that the self is an important factor in forming impressions about new groups. Very small information about an ingroup and outgroup tends to project our own positive features onto the ingroup attributing contrastive features to outgroups. Self-imaging plays an important role in the initial exploratory stages when people become members of a new group. . Because of the centrality of the self in social perception (Higgins Bargh, 1987; Kihlstrom et al., 1988), it is suggested that social categorization involves most basically a difference between the group containing the self (the ingroup) and other groups (the outgroups) between the wes and the theys (Tajfel Turner, 1979;Turner et al., 1987). This division has an ample influence on evaluations, cognitions, and behaviour. Rationally understanding the nature of bias and conflict can suggest ways in which these forces can be channelled and redirected to endorse social harmony. For example, once people identify with a universal group identity, they may be more trusting of previous outgroup members and as a result be willing to make use of the type of personalized, self-disclosing interaction that can promote this social harmony (Brewer Miller, 1984; Dovidio et al., 1997). Consequently factors related to structural and functional relations between groups and those related with joint representations (e.g., involving joint intergroup differentiation, re-categorization and de-categorization processes) can function in a balancing and give-and-take approach (Gaertner, 2001).

Phonics and Whole Language Essay -- essays papers

Phonics and Whole Language A great debate whether the phonetic approach or whole language approach should be used in the classroom has been occurring since the early nineteen thirties, and there has not been a definite decision on which approach should be used to teach in the classroom. To understand this debate, one must first understand the differences between whole language and phonics learning. The Definition of Phonics Many people are confused by the term phonics, because the term can literally have two meanings. As Miriam Balmuth explains, â€Å"in the historically earlier sense, the phonics of written language are the letters and spelling patterns of that language’s alphabet and the speech sounds they represent—put very simply, the sounds that the letters make (Balmuth, 1982). This explains the fact that many different written languages have different phonics systems. Some letters are used the same in different languages, but the letters are assigned different speech sounds. The second definition of the term phonics is what most people attribute to the word. The historically more recent definition of phonics refers to a technique of reading instruction (Balmuth, 1982). According to Charles Fries, â€Å"Phonics in this sense means the practices in the teaching of reading that have aimed at matching individual letters of the alphabet with specific sounds of English pronunciation ( Fries, 1963). The first definition might date back further than the second, but both are used in the instructional reading techniques today. The Definition of Whole Language The whole word approach has been often referred to as the â€Å"look and say† approach, and has dated back to the eighteen hundreds. Balmuth defines the whole word approach as â€Å"an approach that consists of first presenting a block of written language, rather than single letters, and then breaking down the clock into its components (Balmuth, 1982). Whole language is a process that teaches children to guess at words by looking at pictures on a page, memorizing a few words, and skipping over words that are not familiar. A familiar form of the whole language approach is illustrated in the books of â€Å"Dick and Jane† by publisher Scott Foresman (Chall, 1983). These books were brought about by the publisher sending out slick salesman to every school district to demonstrate how easily children could be ta... ...iography: 1. Balmuth, Miriam. (1982), The Roots of Phonics: A historical Introduction. New York: McGraw-Hill. 2. Chall, Jeanne. (1983), The Great Debate. New York: McGraw-Hill. 3. Cunningham, A.E., Explicit Instruction In Phonological Awareness, The Journal Of Experimental Child Psychology, 1990, v. 50, pp. 434-435. 4. Fries, Charles C. (1963) Linguistics and Reading. New York: Holt, Reinhart, and Winston. 5. Hayes, R.B., Three Approaches to Beginning Reading, the Reading Teacher, 1976, v. 20, p. 694 6. McKewon, M.G., Learning Vocabulary: Different Ways for Different Goals, Open Publishing, 1988, pp. 42-43 7. Peterson, O. Program for Stimulating Phonological Awareness in Preschool Children, Reading Research Quarterly, 1988, v. 23, pp. 265-268 8. Vail, Priscilla. (1991), Common Ground: Whole Language and Phonics Working Together, New Jersey: Modern Learning Press Articles 1. Holgate, Karen. (1998) Phonics vs. Whole Language: What’s the Big Deal? 2. Schafly, Phyllis. (1996) The Phyllis Schafly Report. Vol. 29, No. 12, July 1996. 3. Unknown. Right to Read Report. Nov/Dec, ’94

the development of slavery in America :: Slavery Essays

Slavery was the main resource used in the Chesapeake tobacco plantations. The conditions in the Chesapeake region were difficult, which lead to malnutrition, disease, and even death. Slaves were a cheap and an abundant resource, which could be easily replaced at any time. The Chesapeake region’s tobacco industries grew and flourished on the intolerable and inhumane acts of slavery. Chesapeake colonies of Virginia and Maryland were settled in the early 17th century. It was a difficult live for the first colonist; they had limited labor and were constantly raided by Native Americans. Colonist tried to use the Native Americans as a source of slavery. Most of the colonist’s farms were by forest areas so Native Americans would just leave in to the woods. Colonists were afraid of pressuring them from the fear of getting ambushed by gangs of Native Americans. Another reason Native Americans men made bad slaves was because the women in the tribes did the agricultural work in the Native American villages. Colonist started to import slaves from South America in hopes that they would live longer and be more manageable to control. The slaves that were imported were trained past their first year of slavery, so that they would not die as fast. The first imported slaves came to America in the early 17th century. When they received the slaves they found out some of them were baptized, and were under the Christian religion. So they could not be treat as slaves under the religion so they were turned into indentured servants. There were very few vague laws on slavery, but it was always a permanent servitude. At first slaves had limited right, and were aloud to own land, after their period of slavery was over. They were allowed to marry and have children. The slaves kids that were born while they were enslaved were not consider to be slaves, but to be free under the law. Indentured Servants helped the colonies progress their population. England at the time was over populated, and jobs were hard to find. So many people that could not afford the boat trip over to America offered themselves as to be an indentured servant for a period of time. This contractual term can last from between four to seven years. Many colonists preferred having indentured servants over slaves, cause they also helped ward off Native Americans from attacking settlers. The one big draw back of indentured servant was that they usually did not make it pass the first year of their contract.

I Am Proud to Be An American Soldier Essay -- I Am Happy To Be A Soldi

The United States has long been known for having a military presence that few would dare to challenge. The catalyst has not been in having billions in defense funds, it has not been in having huge weapons of mass destruction, it is the heart and spirit of the soldier. I am very proud to be a part of this long and proud tradition of upholding the ideals set forth in the U.S. Constitution. It is something that I would recommend to all willing and able college students. It instills a sense of pride and satisfaction that is matched by no other. As a soldier, there are many options as far as what type of soldier you wish to be. It is similar to choosing a career in the civilian world. The first step in this process is choosing your military branch. There are four main branches in the military; the Army, Navy, Air Force, and Marines.   Ã‚  Ã‚  Ã‚  Ã‚  The Army is the branch that I chose. The Army is the largest branch, in terms of the number of soldiers, with an impressive five hundred thousand soldiers on active duty, five-hundred thousand in the Reserves, and three-hundred thousand in the National Guard. The Army is responsible for the majority of land combat in a War. These soldiers are also trained to occupy other countries if necessary (Iraq, Afghanistan, and Mogadishu.) In peace time, the Army’s main deterrent of other country’s aggression is its large presence throughout the world. There are deployed soldiers in over one-hundred countries at any certain time, along with huge ship...

Is Atticus a good father? Essay

TurnipIn the beginning of the story, Jem and Scout considered Atticus to be inadequate as a father. However, I think that they were acting somewhat childish. In reverse, Atticus is definitely an excellent role model and a good father for Jem and Scout. Firstly, Atticus raised two children – Jem and Scout on his own and was always there for them. He was affectionate with his children and he was always ready with a big hug when they needed comfort. Also, he was a loving and caring father who cared about their education and tried to use as much time as possible out of his packed work schedule to teach them how to read. Moreover, he spent father-child bonding time with them by reading stories to them at night. Secondly, he taught his children about morals and values patiently. He guided them with everyday lessons in life. He set such a good example for his children, even when it means risking his safety. Obviously there was a case where he defended Tom Robinson though no one else would. This shows that he was showing his children that everyone deserved to be treated equally regardless of their skin colours and that one must do what is right even when that means doing something difficult. Thirdly, he taught his children valuable lessons through trivial incidents. For instance, he accepted payment in any form that his clients were able to give it, e. g. turnip greens, stove wood and hickory nuts, etc. It shows that he was teaching his children that money meant less than helping one’s human beings and that all people regardless of income or status deserved his help and friendship. Fourthly, although he allowed his children to play and explore freely, he was also a firm disciplinarian who always taught his children to think of how their actions will affect others and gave suitable punishments to them. For example, when Jem damages the camellia bushes of Mrs. Dubose, Atticus advised him to say sorry to such an old and sick lady. Mrs Dubose then punished him by asking him to read to her every afternoon for two hours. Atticus used this experience to teach Jem what real â€Å" courage† meant and focus on the principles of life and respects while upholding fairness and justice. To conclude, although Atticus is not a perfect father, he was very responsible and easily gained trust of Jem and Scout, which is something essential in every parent-child relationship.

Big Pharma’s Marketing Tactics Essay

The whacking drug company contention is ab break the massive-scale selling malpr human actionices utilize by big pharmaceutic companies in the States which resulted in a series of oppose implications on consumers. It revolves around pharmaceutic companies, governing regulators, wellness professionals (or unprofessional), market consumers and the medical watchdogs. The dis investe was formed among the supporters of the trade tactics used by pharmaceutic representatives and the detractors to it.Specifically it is the context that matters Is it right, or kinda ethical for the medical professionals to internet at the expense of the patients? Are there more(prenominal) underlying factors that led to this controversy? It is main(prenominal)(prenominal) to achieve a vestibular sense between the realises and drawbacks of the market tactics used by the pharmaceutic indus turn out however it is more essential to insure the ethical unfreezes pertaining to these tactics . Certainly, some(prenominal) the consumer welf ar and wellness be of primary election concern tho our ethical obligations ar non discharged solely by a guarantee of some gunpoint of protection from harm.Still, I powerfully moot that the wellness considerations of consumers should be put out front do good maximization, because, unmistakably, the pharmaceutical perseverance has the duty to treat great deals health, instead of harming them. This essay will seek to ensure the ethical implications of drug forwarding efforts by pharmaceutical giants, the tender impacts of drug promotion on consumers as well as the approaches to contain this dispute.Key Issues To Be DiscussedThe divulge ethical issues of argument related to bragging(a) pharma argon the questionable marketing practices exercised by the pharmaceutical patience, product arctic, knowledge for sale and foyering efforts. These critical issues move over been affectional and multi-dimensional. As a resul t, it attracted a wide range of views closely the drawic. Questionable market Practices The marketing efforts of openhanded pharma clear always been under the media spotlight and the scrutinization of the world and medical watchdogs. The pharmaceutical marketers have do use of different medium to penetrate to the potential consumers and professionals.The extensiveness of the promotion efforts of the drugs had proliferated into every corners peoples lives. However, m some(prenominal) rely that the pharmaceutical fabrications hunger for simoleons triumphs over their genuine desire to armed service the public, and that this blinded concern for mesh get overs to square up the future of this industry. The core of this debate is whether the gamy greet of drugs is justifiable by the address of enquiry and evolution done by the pharmaceutical companies. Has the funds been used elsewhere?In fact, the worlds major drug companies have been accused of outlay openhanded s ums of bills on promoting their drugs, rather than interrogationing on them. commodious Pharma has unquestionable a plethora of ways to rise to out to the public to advertise on their latest and greatest drugs from television and communicate spots to newspaper and internet ads. The announce budget for the drug companies have sky-rocketed to a epoch-making sum. In 2007, GlaxoSmithKline (GSK)s biggest advertising price tag was attached to Advair, the unanimouss blockbuster asthma medication, which turn up US$127 million in advertising spending.The total amount of cash spent on marketing by pharmaceuticals was U. S. $57. 5 billion for 2004. The total spent on domestic indus streak pharmaceutical R&D was U. S. $31. 5 billion. Clearly, the promotional workings of the drug companies have shown that the U. S. pharmaceutical industry is inactive mainly marketing-driven. devalued practices among doctors and health professionals are non quaint in the pharmaceutical industry e ither. Doctors or even undergraduate medical students were bombarded with logo-infested freebies by the companies, in order to persuade them to put their drugs to patients.Many physicians were subjected to financial lures by companies to persuade them to favour their drugs and prescribe them. Back in 2009, a study out of Harvard University and mummy General Hospital found that 84 share of doctors have ties to drug companies, a ten percent drop from quin years earlier. But roughly twain thirds of doctors be quiet accept drug samples, darn 70 percent accept food and beverage incentives from drug companies. And fourteen percent continue to accept cash payments for services. term some of these wrong practices were tapered off, not all were uprooted. Some octors did not detect the amount of gifts and cash which they have accepted from the drug companies. They believe that their decisions on the prescription drug of drugs would not be influenced by the gifts which they have acce pted. In my opinion, the supporters, primarily the health professionals and representatives of the pharmaceutical giants, have disregarded the genuine health implications and the high drug cost incurred to the prevalent public in concern. They business leader try fending off such moral challenges by claiming that substantial amount of advertising is infallible to push the sales of their products.Securing more profits would excessively mean more money can be invested on research for better drugs. However, it is evident that the excessive promotional efforts of drugs have blinded the pharmaceutical industry, in the pur jibe of more profits and sales. Their main concern of profit maximization til now be ahead of the interests of the community. Corruption practices among health professionals should also be stemmed out so that unfair and turned decisions do by doctors would not affect the drugs official to consumers.A significant sum of money should silence be used for the dev elopment of better drugs to im come on the quality of the lives of people. In conclusion, the principle of utilitarianism veridically provides the latitude in deciding the extent of marketing efforts by pharmaceutical giants. wellness professionals should not benefit at the expense of the patients. Instead, doctors should always act in the surpass interest of the patients. It is frankincense important to achieve a balance between the marketing efforts and the genuine interest for the health of the public. Product Safety The safety of the drugs produced has been a compelling issue in this argument.Drug companies have been reportedly illicitly promoting drugs for uses for which they were not approved by the authorities. The forage and Drug Administration (FDA) alleged that Astra Zeneca, an Anglo-Swedish giant, lawlessly provoked Seroquel, an anti-psychotic drug, for off-label purposes, specifically to physicians who do not shapely treat patients with schizophrenia or bipolar dis order. Instead, they marketed it in long-term sustentation facilities and prisons for the discussion of unapproved uses, including Alzheimers disease, anger management, anxiety, attention piddlingfall hyperactivity disorder and depression.Subsequently, it led to the recall of the drugs and AstraZeneca salaried $520 million to resolve allegations for il intelligently marketing Seroquel for unapproved uses. Some of these unapproved drugs were marketed through different means. truly often, these off-label drugs were made from low quality materials, or were contaminated in the production process. due(p) to the competitive drug market, makers are tempted to way out down corners by outsourcing production to potentially fallible third parties and skimp on exam the product before releasing it into the market.As a result, some of these products could pose significant health risks to consumers. The bank consumers have on Big Pharma still remains as a big question. Should consumers continue to en depose that the drugs manufactured by the pharmaceutical companies are legal and safe for using up? There is no definite dish out to it. pharmaceuticals are responsible for saving and amend the lives of many people. However, it seemed to turn out otherwise. Again, profit maximization remains as the bring in priority of pharmaceutical companies.I believe it would still take some era before the drug industry come to a conclusion between profit-making and the health considerations of the public. In my opinion, it is reasonable for drug companies to character reference for cheaper alternative and achieve low be in drug production however, it should slump or halt the development if secure problems emerge. Thereby, it is important for drug manufacturers to be aidful of the negative consequences that their products have on consumers. comprehension for sale Science has always been considered an clinical endeavour that removes any form of bias in researches and is inherently true and reliable.The results should be generated independently, without bias and with the sole desire to maintain the best treatments. However, medical researches today, have buzz off subvert by money and redundant interests, and often misrepresent the truth to suit personal rents or corporal economic interests. The underlying motive still boils down to profit-making. Consider the example of the extensive and widely quoted Jupiter foot race proving that Crestor, a cholesterol-lowering drug, could hold back heart attacks in people with normal or low cholesterol.In this trial researchers twisted the data to suit the moneymaking(prenominal) sponsor of the study. An independent review of the Jupiter trial published in the Archives of sexual Medicine showed that it was deeply flawed and the actual data did not show any benefit for the prevention of heart disease. nearly medical researches are undoubtedly funded by pharmaceutical giants. Hence, in order to lay in the product into the market, findings are often adapt to be parallel with the economic interests of the company.I believe it is unethical for Big Pharma to pay researchers to twist the truth slightly bad outcomes and to sneak distorted knowledge and marketing messages into medical journal articles. The consumers healths are at stake as they graze much trust in the manufacturer when purchasing the products off shelves. If the research, development and dispersion of drugs continue the same as it used to be, not only healthcare is at risk, but so are the research enterprise and the reputations of brass activity bodies. The integrity of scientific research is too important to be left to the invisible hand of the marketplace. healthcare authorities are needed to make up ones mind and ensure that medical results are not manipulated by selfish pharmaceutical companies which are only concern with individual gains. Lobbying efforts Pharmaceutical giants have spent heavily to lob by government bodies. Part of the high costs of drugs is explainable by the high ingestion devoted to lobbying. New disclosure reports in telling showed that familiar players at the top of the health-care influence heap, includes $6. 2 million in lobbying by the dominant Pharmaceutical enquiry and Manufacturers of America (PhRMA) and $4 million by the American Medical Association.Detractors of pharmaceutical lobby argue that the drugs industry influence allows it to call forth legislation genial to drug manufacturers at the expense of patients. The completed example of this is the dishonourable legacy of Nevada Senator and U. S. Senate mass Leader, Harry Reid. Reid was exposed for accepting large sums of money from Big Pharma in order to craft and guide the health care bill in Big Pharmas favour. The health care bill drastically expanded Big Pharmas monopolistic assert over Americas health care.Corruption practices by healthcare regulators and government bodies are unavoidabl e. Acceptance of extravagant gifts and money from powerful lobbyists like Big Pharma would easily allow them to control the government and shape the public health care policies. Financially influenced politicians have their campaigns heavily funded by the pharmaceutical industry. In return, these politicians would champion Big Pharma in warding off more or less government standards so as to promote their drugs into the drug market. The practice of lobbying is both unethical and deceptive.Such a notion demonstrates the unprincipled manner in which the pharmaceutical industry runs their operations. It also illustrates that they have no qualms about manipulating the Congress and deceiving the public to achieve their last goals. In my opinion, the government should keep view as on these corrupted practices in the Congress and should ban any form of corrupted behaviours that have a large cost to the public. Bridging the gap between the proponents and the detractors Pharmaceutical c ompanies should consider the impact of their actions on the ball club, who are also direct stakeholders to the issue.The importance of corporate social responsibility (CSR) should be further put into actions. Big Pharma should always take actions that protect and improve the welfare of society as a whole along with their own interests. Besides safeguarding economic and legal obligations, certain responsibilities to society should be protracted beyond these obligations. I believe that pharmaceutical companies which simply conduct more researches to prove the safety of their products are not outlet to win over the public totally.Instead, the businesses need to develop more counter-images or cases to boost good representation. It could be better illustrated by taking the case of GlaxoSmithKline (GSK)s curtain raising of selling the companys malaria vaccinum in Africa for no more than a 5 percent profit. GSK is one of the hardly a(prenominal) pharmaceutical companies that succeede d in developing drugs that are beneficial in the developing world. It is consequently evident that the pharmaceutical giant is not all about profit maximizing, but also have the intention to help the less fortunate people.I strongly feel that more stringent regulation and compliance standard from the government would be one way to instill trust in the detractors after all the uneven scandals of Big Pharma. An example would be to issue stronger warnings on the bribes accepted by politicians and researchers from pharmaceutical companies. Given the complexity of the issue, it would help to kill any forms of bias in the short run, regardless whether it is for medical researches or bills passed on by the legislation.All in all, it is still dependent on the integrity of researchers and politicians to number the risk against potential benefits derived with their own judgement. high transparency from the government and corporate would be crucial in determining the trust from the public and the criticism from the detractors. As such, with higher(prenominal) transparency, and more giving back to the society, it might help to regain the public trust and reduce detractors scepticism. concord to the CSR Pyramid, it is undoubtedly that the biggest responsibility of the Big Pharma should still remain as profit maximization.However, legal obligations should not be leave out as well. Corrupted actions should be eliminated from the industry and healthy marketing practices should be promote instead. Accurate medical researches should be bias-free and not swayed by any forms of financial lures. Health professionals should always act in the best interest of patients. The pharmaceutical scene would still require further fine-tuning before we could promote a healthy relationship between the government, the manufacturers and the consumers.