The Going Public Strategy from Reagan to Bush Essay

The Going humanity Strategy from Reagan to Bush - Essay ExampleRichard Nuestadt once carryed, we have not so much a government of separated powers as a government of separated institutions sharing powers (qtd Hendrick (1988) p. 15). Since George Washington archetypal stepped into mail American presidents have had to pass their initiatives through Congress. The high hopes Presidents have when they come to office can speedily be smashed by a majority of the opposing party in either house. As a result of this, Presidents have to use various means to help them in their quest for fleeting bills through Congress. One of the most prominent of these is going commonplace on issues of great importance, such(prenominal) as passing a budget or reforming an important area of government. In addition, Samuel Kernel believes that this unexclusive leading strategy has become even more of a necessity in an era where members of Congress snatch as free agents, ignoring traditional institutiona l arrangements in favor of public pressure from constituents and interest groups (qtd in Mathew Corrigan) Bargaining between the Presidency and the legislature has become, to a large extent, ineffective.Presidencies in the Age of InformationThe impact in the growth and importance of media, especially television, over the last thirty years has been essential in the onward motion of going public strategies. Corrigan (2001) claims that in the information age of the new century, presidents have new outlets to go public. Media outlets such as CNN, Fox News, and C-Span provide national coverage to even minor public addresses. Video-teleconferencing offers the president the dexterity to speak to groups across the country from the Oval Office. The Reagan PresidencyNo administration was more sharply impact by the media boom than Ronald Reagans. A master at video politics, Reagan took advantage of his public appeal to the fullest extent. Jacobs and Shapiro (2001) claim that, the Reagan yea rs are pivotal in understanding recent and future developments regarding the relationship between public opinion and presidential behaviour. Reagans reputation as a strong president was built to a large extent through media portrayals. Riding on the wave of high public opinion Reagan appealed to the public to accept the proposed reversal in tax and spending policies outlined in the budget of 1981. The attempt on his life by John W. Hinckely, Jr., was the last media boost he needed to push through his reforms. Lewis (2001) claims that, During the first two years of the Reagan presidency, for example, the press continually