Balancing Priorities At Clif Bar

Balancing Priorities at Clif Bar Gary Erickson is a man of integrity. In the bound of 2000 Erickson had an offer of more than $100 million from a major food corporation for his confederacy Clif Bar Inc. He had founded Clif Bar Inc. in 1990 subsequently a long wheel depend upon. Erickson, an avid cyclist, had finished the 175-mile ride longing for an pick to the tasteless energy bars he had brought along. I couldnt make the last one go down, and thats when I had an epiphany make a product that actually tasted good. He looked at the list of ingredients on the package and decided he could do better. He called on his experience in his familys bakery, and after a year in the kitchen, the Clif Barnamed for Ericksons posewas launched in 1992. Within five years sales had skyrocketed to $20 million. He considered the $100 million offer on the skirt and what it meant for his caller-out and decided against the deal. He realized that the tidy sum he had for the come with would be compromised once he lost control, so he walked aside from the $100 million deal. He has stuck to his vision and values ever since. His shipment to environmental and social issues are evident in everything he does.

On the environmental front, his company has a staff ecologist who is charged with stamp down Clif Bars ecological footprint on the planet. much than 70 portion of the ingredients in Clif Bars are organic. A change in packaging has saved the company (and the planet) 90,000 pounds of shrink-wrap a year. And the company finances a Sioux wind farm to offset the carbon dioxide emissio ns from its factories. On the social side, E! rickson launched a project called the 2,080 weapons platform (2,080 is the total reduce of hours a full-time employee flirts in one year). with the 2,080 program employees are encouraged to do volunteer work on company time. Recently Erickson agreed to support (with salaries and conk expenses) employees who essentialed to volunteer in Third World countries....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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