Sports Marketing

How many commercials film been made by a sports roll of tobacco that has a professional athlete in it? Everybody has seen at to the last(a) degree whiz proclaim handst that accustoms a professional athlete. wheresoever pile go they brush off see an openizing such as a billboard, a sign, or a commercial. Nowadays these sports corporations use athletes to be recognized worldwide and ascent profits. Corporations such as Jordan and Nike ar known worldwide and consumers straight relate asterisk athletes with the spot and logo. These companies set about logos that be very ordinary and known worldwide. These superstar athletes that are utilize in advertisements are extremely beneficial to the company in many ways. Consumers can easily connect a beaten(prenominal) face, this being the athlete, and a famous companys logo and products. Sports corporations as tumesce as other companies use tall status superstars and athletes to operate people in order to trade in the ir products, and the athletes in a way become a brand themselves in the process. A counter argument that can be made is that or so celebrities and athletes can actually excruciation a brand if they have a bad public image, or if they do something that consumers do not agree with. by various resources I go out further understand the argument made that further develops my argument.

sense athletes have been utilise in advertisements of sports corporations as long as there have been popular and familiar athletes that consumers can recognize. In an article by Lynette Alicia she discusses the history of how sports celebrities were used to advertise, improve ! a brand and stimulate them more profits. She goes back to how packs of cigarettes would feature a card with a baseball player on it. This was geezerhood ago and it has expand to a huge industry and one of the most utile techniques of advertising a product. An example she gives is how Johnnie walker used Joe Namath to advertise its whiskey. It is said women regarded to be with Joe and men wanted to be him. As such he could...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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