Marketing Plan-The Lighthouse Restaurant

ContentsI.Executive Summary 4II. node Analysis 4A.Customer Needs 5B.Market Trends 5C.Current and/Or Potential Customers 6D.Market Research7III.Market character 8A.Macro-Environment Situation 9B.Micro-Environment Situation 9C.SWOT Analysis12IV.Product outline and Tactical Plan 13A.Product schema and Rational14B.Product Tactical Plan16C.Customer Experience 17V.Place Strategy and Tactical Plan19A.Pricing Strategy 20B.Product use Cycle Strategy21VI.Promotion Strategy and Tactical Plan 22A.Promotion Strategy and principle 22B.Product Life Cycle Strategy23C.Promotion Tactical Plan 24Bibliography/ References 28Executive SummaryThe beacon chevy eatery is a value-for-money healthy take eatery, located in the qualify business district. It depart present constant innovation to fire customer satisfaction to grow into a health sustenance c hain. Clients of the radio beacon eating house will be from those that wrick in the business district and after acceptance, they will care the restaurant to gain acceptance. The Lighthouse restaurant will exsert deliveries, prodigal pick-ups, in-house meals and monthly packages for office workers in partnership with others. well eating at the right price is essential for everyone and this essence that with a diverse menu, the right place and innovation the restaurant hind end be a succeeder in the face of strong competition. The Lighthouse will be the take health pabulum restaurant in Woodbridge. merchandising will play a fundamental role in the success of The Lighthouse restaurant.

The Lighthouse must build a overlap about the function it offers by greatly promoting itself through local anesthetic television, radio, and print advertising. Marketing efforts are just the beginning by the time a potential customer enters The Lighthouse eating place for the first time. A strong importance will be placed on keeping customers and building product inscription through whatever programs focused on staffing, experience, and customer satisfaction. pecuniary analysis indicates that the Lighthouse will breakeven in about guild months after commencing trading operations with earnings of $50 ? 60,000 . Customer NeedsIn 2007, the global health victuals market reached $120 zillion dollars. (Wood) Healthy food gross revenue are estimated... If you fatality to get a full essay, decree it on our website: OrderCustomPaper.com

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